Wednesday, July 25, 2012

Primodels good reviews ranked as Australia's best reputable Modelling scouting agency Professional



Borsha A/W 2012 Runway Launch with Primodels Coco,Nick,Eliza and Wendy.

Primodels new faces models made a fashion landmark in Melbourne South Yarra for the Borsha Fashion Runaway Women's Collection by legendary fashion designer Bojana Knezevic.The Primodels line up were created by model scout Paul Roberts own unique signature with his own talent spotting qualities and flair.Roberts new faces models squad who participated in the Borsha Fashion Women's Collection from Primodels were Coco,Eliza,Wendy and Nick.It was a great show performance by the Primodels new faces and they showcased the Borsha fashion collection in great style and confidence.Roberts prides his style and signature of his Primodels new faces models as being unique and his models creates the allure and Catwalk theatre to be one of high fashion allure in aesthetics.As every fashion show depicts its own style in both fashion design and music the Borsha Fashion Show was one to remember.The Primodels new faces made a great contribution and with the other models participants to make the event a successful event on the Fashion Calendar.New faces in the model industry must learn by example from an experienced modelling and Development company such as Primodels.Good model coaching requires more than self discipline and dedication for this tedious and challenging career.It is the experience,the eyes of the model instructor to make or break the style in which the new faces needs to be directed into.Primodels is the most well poised modelling company in delivering this personalized training with its new faces featured here in this Borsha Fashion Women's Collection.Roberts has always been the only model scout and model instructor to encourage new models to participate in many opportunities that are presented to them.Some of Primodels new faces have gained model placement with some of Melbourne Top Modelling Agencies and have also participated in modelling overseas assignments in the USA and Europe.Primodels besides being involved with Designer Runway Collections like the Borsha Fashion Women's Collection, is also an avid campaigner for the promotion of a Healthy Body Image in the modelling industry.The Primodels philosophy is to provide not just a beautiful fashion model but displaying a healthy body image brand for his models.Primodels Roberts points out has been the forefront in teaching and developing new models to recognize the importance of eating well and be healthy.Roberts approach is to a Zero tolerance to anorexia nervosa for its Primodels brand and that must be the standard modelling industry approach to all models who are engaged in the modelling career.Anorexia Nervosa is a psychological disorder that affects so many people and especially the modelling industry and Primodels founder Paul Roberts instills not just a zero tolerance on such topics but works with a qualified psychologist to educate his new faces and models to understand behaviours and problems arising from being involved in the modelling industry.
The Primodels Critique of the Borsha Fashion Women Collection:Roberts emphasis is besides the high professional display of models at the event,the collection was very colorful,original and unique in its style and design.The fabrics reflected the love and inspiration of Borsha designer love for unique colors and fabrics that are the essence of her creations.Colors are the painting soul of our life and wearing beautiful clothes extends our beings into something new and beautiful.Fashion is creative platform for any designer aspirations to showcase their unique creative work of art and Borsha style reflects a romantic,vibrant theme set throughout the whole Autumn Winter Collection.

Credits:Borsha,Primodels 
Author:Johanna  




                                        

Monday, July 2, 2012

Primodels Paul Roberts an Australian company success with ceo founder Paul Roberts


Company reviews Primodels CEO and founder Paul Roberts is ranked as Australia’s most prestigious model scouting company for new faces in Melbourne with modelling networks in Paris,New York and Milan. Roberts has had a phenomenal meteoric rise as a successful business operator with 24 years of modelling industry experience.His most recent model, 15 year old  Lauren spotted by Primodels in Melbourne while she was on a school excursion,has proven to be a huge success since being discovered.Lauren has travelled to New York with her parents and now is signed by Direct Models in New York.Her most recent modelling assignments were for Bumble and Bumble  and New York Fashion Week showings.

Recently,Primodels is looking to launch its new campaign with a PR media frenzy in one of the most fashionable cities of the world. Fashion Press Dr picked Paul’s brain about what he likes about working with new models, why scouting for new faces works and how Australian talents stand out in the modelling world.
Fashion Press Dr: What’s your background?
PR: I come from a fashion business background with a Masters in Entrepreneurship and Innovation and recently completed a graduate studies in American Constitutional law. I started the company 24 years ago. Basically, I started my scouting model company, did fashion shows in Australia and participated with the USA Couture fashion week at the Waldorf Astoria. Mainly the new models that I specialize with have had no previous modelling experience and create a signature style in their selection.
Fashion Press Dr: Why did you decide to be in the modeling business?
PR: I had the skills started at a very young age,when I started doing fashion shows with people that were more established, like emerging fashion designers. And they had models coming from overseas. That caught my attention and I thought I wanted to work in this business. You get to oversee the development of new models in their career and help them achieve their full leadership potential role. I wanted to do that. And I like to work with people. So obviously that’s why I wanted to get involved with work to do with people, management, dealing with people.
Fashion Press Dr: What were some of the obstacles you faced as an entrepreneur?
PR: It was very hard because you have a problem with establishing yourself, reputation is key to command authority in my field. It’s very highly competitive business. So what I did was I chose a niche market. And I mainly recruit my talent by working as a model scout and have established a good brand name for Primodels.
Fashion Press Dr: What do you look for when you’re talent spotting?
PR: It is very flattering for someone to be spotted and discovered by a model scout, but that has changed with more social media technology more new faces can submit their model applications on our Primodels website. It is not just saying she’s beautiful. It’s more than that. It’s a quick instinct thing. The eyes, face, body shape all these factors can influence your professional decision in choosing the model. All of that is being worked out in seconds. With me, I’ve had models that I’ve taken to Paris. I’ve been able to have models placed with good modelling agencies.
Fashion Press Dr: How do you maintain your business success?
PR: You have to be very disciplined, goal-oriented, you have to have a vision. Then if you don’t have the passion, it’ll never work. You have to love what you do, then people can feel that. It’s not a 9-5. You have to work long hours. And there’s lots of rejection. But I had the vision and plan. I had a business mentor that act as a adviser. I did a business Masters level course also that helped me to understand the business mechanics of managing a company. Primodels have good accountants and lawyers that oversee the business operations in a strategic commercial relationship.. The company business mentor has given me every good ground rule to become successful.
Fashion Press Dr: What do you tell your models they have to do to be successful?
PR: The new models have to be disciplined. In this business it’s all about their looks, image. It’s about presentation, They have to take good care of themselves as they represent a brand image. They have to be disciplined about what they want. They have to think it to believe it to achieve it. And part of the modelling business is rejection. They can’t have a problem with it. Especially the young girls, they have to be good team leaders. They don’t try to grow to quick. But at 16, when you make a girl a team leader, she’s already demanding a role of leadership. Not only do I teach them about the modelling development side of the business , but the bottom line is they are becoming good leaders. So one day when they leave my company and go into the workplace, they’ve gained a good foundation of leadership skills. That’s important. Because when you’re a model, you’re a product. We also do a lot of charity events like for causes like Anorexia Nervosa. They are taught that they can use their looks. It’s not just to make money, but also to help people. That’s my philosophy.And to be wary of modelling scams as most modelling agencies in management should only earn a percentage of commission received from the jobs a model is booked so no joining fees.
Fashion Press Dr: Do you actually teach the girls how to be good models?
PR: I started the company with personal development training of new models it’s more a modelling development process of a new talent. Find a girl, show her how to walk and learn how to be a model. Some girls need more work. Some girls grow faster. Part of their responsibility is that they have the right advice. And making sure they look their best for the agency who will hire them as potential models.
Fashion Press Dr: What is it that makes Australian talent stand out to you?
PR: It is a healthier lifestyle in Australia. The girls tend to be more healthy, with their skin, it’s more natural. It’s a bit unique coming from Down Under. It could be the food. It’s not a fast-paced lifestyle. Not sleeping a lot. That will have repercussions on the skin.
Credits:Fashion Press Dr

Wednesday, June 27, 2012

Primodels good reviews model Erika Fox the $25,000 modelling opportunity

 
 

Erika’s a beauty

21 Sep, 2011 04:00 AM
ERIKA Fox had never considered becoming a model before she was discovered on the streets of Melbourne almost two years ago.Now she is in with a chance to take out the third-largest beauty pageant in the world.
Erika, 18, will depart for Spain today, where she will represent Australia in the 40th Miss Intercontinental pageant.
“Since I was little, because I was tall for my age, everyone always said I should become a model, but I’d never thought anything of it,” she said.
“So when this opportunity came about I thought ‘why not?’”
Erika was walking down Bourke Street in Melbourne when her now agent, Paul Roberts, tapped her on the shoulder and gave her his business card.
But it wasn’t until a year later that she took up the opportunity to begin her modelling training with Primodel.
Since then, the Mildura Senior College year 12 student, who moved to Mildura from Werrimull to complete her VCE, has been juggling her studies and modelling work.
“About a month ago my agent called and said that I was chosen to do this out of about 3000 girls,” she said.
“Each week I’ve been driving down to Melbourne with my family and I’ve been doing different training, which is completely different to my modelling training.
“I’ve been trained how to talk, how to smile, two different walks – one for the dress and one for the bikini, how to stand and how to sit.”
Erika will compete against 70 other women for the Miss Intercontinental crown, $25,000 and the chance to live in Germany for a year with all expenses paid.
At the pageant’s coronation ball, she will wear a $3000 gown by Melbourne-based designer Loretta Adams.
“If this takes me somewhere, I’d love to model when I finish school, but I’d also be happy to do something in make-up artistry,” she said.
This story appeared in Wednesday's Sunraysia Daily 21/9/2011.
Print
Increase Text Size
Decrease Text Size







A MILDURA girl is set to turn heads on the world stage. Erika Fox, 18, will depart for Spain today as Australia’s representative in the 40th Miss Intercontinental pageant, where she will compete against 70 other women for the crown. Prizes on offer include $25,000 and an all-expenses paid year in Germany. Picture: Stacey Merlin
A MILDURA girl is set to turn heads on the world stage. Erika Fox, 18, will depart for Spain today as Australia’s representative in the 40th Miss Intercontinental pageant, where she will compete against 70 other women for the crown. Prizes on offer include $25,000 and an all-expenses paid year in Germany. Picture: Stacey Merlin
Picture: Stacey Merlin
Picture: Stacey Merlin


Tuesday, June 26, 2012

Primodels reviews model Tailah spotted in Melbourne


A WHIRLWIND day for two modelling hopefuls has had a fairytale ending.
Tailah Foley
THE REAL TAILAH FOLEY ON THE CATWALK. PICTURE: DAVID CAIRD/HERALD SUN
2 of 3

Matthew Anderson, director of Chadwick Model Management, said he was stoked to have uncovered "rare" gems in a casting call for everyday people at MSFW.The "Cinderella" models were spied at a Melbourne Spring Fashion Week "real people" parade on Monday but left before a talent scout could meet them.
"It was fantastic to find so much talent at a casting call, that is so rare," he said.
Melton schoolgirl Tailah Foley, 17, and Malaysian-born beauty Shhobaa Palan, 23, will take to the catwalk as part of the Target fashion parade during MSFW.
The girls have been plucked from obscurity, much like Jessica Hart, who was discovered at Eastland Shopping Centre.
Foley said she had "one crazy day", but it was not the first time she had been in the spotlight. At 16, the leggy teen was spied shopping on Bourke St by a savvy model scout from PriModels.
The agency took her to New York for a 10-day sweep of the top agencies.
Elite Models expressed interest in Tailah but she'd have had to leave school and stay in New York for six months. Tailah decided school should come first.
"I wanted to finish school so I didn't end up taking the deal," she said. "Compared to today, New York was nothing. I would love to finish school and work as a model in Melbourne."
Gorgeous international accounting student Shhobaa Palan woke with a start. "My brother woke me up this morning and was like 'You are in the paper'," she said.
Shhobaa had planned to volunteer as an usher until the "real people" search caught her eye.
"I never expected this," she said. "All I was thinking when I was on the runway was don't fall, don't fall!"
Tailah's parents were thrilled. "Our Tailah is just gorgeous, we love her to bits," said proud dad Darryl.

Monday, June 25, 2012

Primodels good reviews models Melbourne Toni Mitchell


Ballarat girl to compete in world beauty competition

28 Jan, 2012 12:03 AM
EVER since she was a child, Toni Mitchell has dreamed of being a model.Now the Ballarat 19-year-old gets her chance on one of the world’s biggest stages.
Ms Mitchell is Australia’s representative at the prestigious Top Model of the World pageant, where she will join 43 other contestants from around the globe in Dortmund, Germany.
The former student of Phoenix P-12 Community College, once known as Sebastopol College, said she was selected to represent her country by model agent Paul Roberts from Primodels.
“I’ve always had a drive to do it and now it’s really happening. I’m so excited,” Ms Mitchell, a sales assistant at Godfreys, said.
“It’s a bit shocking too. I’ve never done a pageant before either so it’s a lot on my plate. I’m nervous, but so excited at the same time.”
Ms Mitchell, who will jet overseas for the first time, said the pageant could help kick-start a modelling career.
“I am hoping to win, I will try my hardest. It’s an opportunity to go over there and just to do it is going to be great in itself,” she said.
“If you win there is about $20,000 worth of prizes and you get to live over in Germany for the year and model under the World Beauty Organisation. It’s a pretty big deal.”
The final curtain will fall on this year’s pageant on March 10.

TOP MODEL OF THE WORLD AUSTRALIA MISS TONI MITCHELL AGENT PAUL ROBERTS


Sunday, June 24, 2012

Primodels model news Melbourne reviews


Erika’s a beauty              

21 Sep, 2011 04:00 AM



ERIKA Fox had never considered becoming a model before she was discovered on the streets of Melbourne almost two years ago.
Now she is in with a chance to take out the third-largest beauty pageant in the world.
Erika, 18, will depart for Spain today, where she will represent Australia in the 40th Miss Intercontinental pageant.
“Since I was little, because I was tall for my age, everyone always said I should become a model, but I’d never thought anything of it,” she said.
“So when this opportunity came about I thought ‘why not?’”
Erika was walking down Bourke Street in Melbourne when her now agent, Paul Roberts, tapped her on the shoulder and gave her his business card.
But it wasn’t until a year later that she took up the opportunity to begin her modelling training with Primodel.
Since then, the Mildura Senior College year 12 student, who moved to Mildura from Werrimull to complete her VCE, has been juggling her studies and modelling work.
“About a month ago my agent called and said that I was chosen to do this out of about 3000 girls,” she said.
“Each week I’ve been driving down to Melbourne with my family and I’ve been doing different training, which is completely different to my modelling training.
“I’ve been trained how to talk, how to smile, two different walks – one for the dress and one for the bikini, how to stand and how to sit.”
Erika will compete against 70 other women for the Miss Intercontinental crown, $25,000 and the chance to live in Germany for a year with all expenses paid.
At the pageant’s coronation ball, she will wear a $3000 gown by Melbourne-based designer Loretta Adams.
“If this takes me somewhere, I’d love to model when I finish school, but I’d also be happy to do something in make-up artistry,” she said.






For more of this story, purchase your copy of Wednesday's Sunraysia Daily 21/9/2011.